The thought of using up to 30 hashtags per post may initially appear mind-boggling. For instance, you might use the trendy #food tag, but you should also consider using more specific food-related tags, such as #foodlove, #dinnertime, #dessert or perhaps even more niche.įinding the Right Hashtags for Your Posts Of course, you should also use #lotr and join the existing 1,812,932 posts.ĭepending on what your post depicts, you would use a relevant generic hashtag, and then break the topic down into more specific hashtags, too. It is highly likely that anybody who searches that hashtag will take an interest in your LOTR-related posts. So, if you are a Lord of the Rings fan, by all means, use #hobbiton on your Lord of the Rings posts – 446,559 people have already done so. There may not be vast numbers of people following these hashtags, but you know that the people who do take an interest in them will make a perfect match for your account. You should also include a selection of low-volume, highly relevant, hashtags in your posts. Use Highly Specific Hashtags to Reach Your Ideal Audience Similarly, #selfie is popular, but you wouldn't use it on your picture of a beautiful landscape.Ģ. But it would not be suitable to include on the photos of your friends snowboarding. You could use it on any post that evoked summer in some way. You might, for instance, have noticed that #summer is a popular hashtag right now. There is no use using a popular but irrelevant hashtag. If they like it, they may even begin to follow your Instagram account in the hope of seeing you produce further similar content. Often people looking at a particular hashtag will come across your post. Your posts will end up in the search results of people who search for the hashtags you use.Ī recent change in Instagram, allows people to follow selected hashtags, which should further increase the reach of your posts that use those hashtags. But there are still many loved hashtags that are used a more manageable number of times. The most popular tags may have too much use, however, meaning your posts would get lost in the crowd. Use Popular Hashtags to Increase Your ViewsĪs I recently discussed in 25 Most Popular Instagram Hashtags, there are quite a few hashtags that receive regular use. Your post will show up for people who search for any of these terms (at least until too many other people upload new posts that contain them, dropping your post further down peoples’ feeds). Instagram will then organize your post according to your tags. The reason you do this is to help people discover your content.įor instance, if you upload a post showing yourself basking in the sun onboard a yacht, you might include #summer, #travel, and #yachting along with other relevant phrases. Whenever you create an Instagram post, you should include up to 30 relevant hashtags in your caption. Track the Success of Your Instagram Hashtags. ![]() Use Social Media Tools to Find the Best Hashtags.Finding the Right Hashtags for Your Posts.
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